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August 1, 2012
By: TOM BRANNA
Editor
• The most amazing products, with incredible advertising, in an impeccable store with the perfect assortment are nothing without one critical factor: shoppers. And, today’s shoppers are more unique, demanding and in control than ever before. According to SymphonyIRI’s latest Times & Trends Report (Shopper Marketing: Every Decision Begins & Ends with the Shopper), shoppers make individual decisions about what they will buy, how much they will pay for it and where they will go to get it....
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